Firstly, this came just the right time I was searching how to grow and scale. After reading it carefully I have to say only one thing! THANK YOU Ruben!
I am trying 3months now to grow my audience and build my presence in Greek language at Instagram and Youtube with videos. I am sure it was the wrong direction as I was spending 4-5 hours a day for video, video editing, ideas etc while I am working 9-5 (and sometimes 9-7 or 9-8) as an AI Engineer. It had as a result to burnout and drive me in other ways of creating content and grow faster. While searching, I say one of your posts at Linkedin without following you and voila... I read the post you uploaded 18 hours ago...
I will surely join the group soon enough to become part of it and see the insiders... Thank you very much Ruben!!!
I started uploading content in Greek because it was supposed to be easier to reach Greek audience organically as competition is really low there.
Video formats were for Instagram and YouTube, but with 4-5 hours per day, it is really hard to focus on what matters. On LinkedIn, as you previously mentioned, I will go with post formats and infographics. It was really eye-opening, the post you uploaded.
From your experience, does X work similarly with LinkedIn? I mean, for creating content and repurposing it at both platforms.
You talked about the “curator angle” as one of the best ways to build an audience on LinkedIn, and the idea really stuck with me.
For context, I’m a LinkedIn ghostwriter, and I mainly work with sales leaders — VPs of Sales, CROs, Heads of Sales, as well as independent sales consultants, trainers, and keynote speakers.
So most of my content is around why sales leaders should build a LinkedIn presence, how personal branding impacts pricing power (for example, why two consultants with similar expertise can charge very different rates depending on their brand), etc.
The challenge I’m facing is this:
Even though I’m confident in my writing, my posts barely get traction (usually ~10–15 likes).
And I feel stuck in a weird intersection of two niches:
• If I engage with ghostwriters, my content mostly circulates among ghostwriters — not sales leaders.
• If I engage with sales leaders, they rarely engage with my posts because liking a ghostwriter’s content publicly isn’t something many of them want their network to see.
So distribution becomes really tricky.
Because of that, I’ve been thinking about your curator approach.
Instead of only posting about ghostwriting or personal branding, I’m considering becoming a curator for sales leaders on
LinkedIn — essentially collecting the most valuable insights happening across the sales/GTM ecosystem.
For example:
• insights from great sales newsletters
• interesting ideas from podcasts
• notable GTM articles
• useful frameworks or stat drops
• lessons from industry leaders
And then condensing the best insights into one useful LinkedIn post per day, similar to how you do with AI for non-coders.
What I really admire about your posts is that people can immediately take action after reading them — which makes them highly saveable and shareable.
But I’m struggling with a few things:
:one: I don’t know how to consistently find the best sources (GTM articles, newsletters, reports, etc.) to curate from.
:two: I’m not sure how to structure curated content so it becomes shareable for sales leaders.
:three: AI content has a natural advantage because you can share prompts people can instantly use — but with sales/GTM content, I’m not sure what the equivalent would be.
So I wanted to ask:
Do you think this curator approach could work in the sales/GTM niche on LinkedIn?
And if yes:
• how would you think about sourcing the information
• and structuring the posts so they become valuable enough to be saved/shared?
Would really appreciate your perspective on this — it would genuinely help me figure out the direction of my content and career.
1/ read sales/GTM newsletters, following the top voices on X and Linkedin, and using Grok to search for what's happening right now in sales.
2/ share a script, a framework, a template, or a specific workflow someone can steal and use in their next call, their next deck, their next pipeline review - anything useful.
3/ saveable and shareable becuase i solve a problem - that applies to any niche.
"I will share exactly how I did it, right here, to 300,000 readers opening my emails every week. I expect ~300 of you will actually follow it. So 1%."
1% of 300k is 3k.
Who made the mistake you or the ai?
lol me
let me correct myself
Dude it’s a hook!
Thanks for sharing 👍
He meant 0.1% 🤓
@Ruben I appreciate your guidance and advisory in this space.
I have learned a lot from your newsletter over the past month.
Your perspective has created positive direction in my mental space.
I endeavour to use these tools to be useful and help people.
I enjoy your perspective/framing of the AI landscape.
I have been actively improving my AI craft based on your content.
https://www.linkedin.com/in/coulson-f-03a648152/
Super cool, just sent you a connection request.
I just had a brain f**k reading this post!
Firstly, this came just the right time I was searching how to grow and scale. After reading it carefully I have to say only one thing! THANK YOU Ruben!
I am trying 3months now to grow my audience and build my presence in Greek language at Instagram and Youtube with videos. I am sure it was the wrong direction as I was spending 4-5 hours a day for video, video editing, ideas etc while I am working 9-5 (and sometimes 9-7 or 9-8) as an AI Engineer. It had as a result to burnout and drive me in other ways of creating content and grow faster. While searching, I say one of your posts at Linkedin without following you and voila... I read the post you uploaded 18 hours ago...
I will surely join the group soon enough to become part of it and see the insiders... Thank you very much Ruben!!!
In case someone wants to connect at Linkedin here is my profile: https://www.linkedin.com/in/chariton-kypraios/
I will start soon enough creating content for AI, tools and my big love Claude!
You just saved yourself months. Video is the hardest format with the lowest ROI on Linkedin right now.
If you don’t mind, why not write in English?
Thanks for replying, Ruben!
I started uploading content in Greek because it was supposed to be easier to reach Greek audience organically as competition is really low there.
Video formats were for Instagram and YouTube, but with 4-5 hours per day, it is really hard to focus on what matters. On LinkedIn, as you previously mentioned, I will go with post formats and infographics. It was really eye-opening, the post you uploaded.
From your experience, does X work similarly with LinkedIn? I mean, for creating content and repurposing it at both platforms.
https://www.linkedin.com/in/juan-diego-giraldo-moreno/
What’s good Diego :)
I just started sharing my substack on Linkedn and glad my friend shared this post with me
Substack is a good platform - what’s your niche?
I write about learning to build a product from zero using a recipe app as the playground. It’s an exciting time to be in this space!
Happy to connect with anyone https://www.linkedin.com/in/donwilson/
I scrolled down through some of the other comments. Lots of incredible people here!
Sure do, Don :) always nice to meet people here in my comment section!
After a long time, read lengthy blog, great to know things included in the blog and will start to implement in my own way and consistency 🤝
Happy to connect ❤️ https://www.linkedin.com/in/vedapraneeth/
all the best as you start.
https://www.linkedin.com/in/ravijabade12/
done!
Okay, man, that was the most helpful thing I've read in the last six months.
I'm planning to go back and read the other articles, but it looks like your sales funnel is up and running lol
https://www.linkedin.com/in/mmtv/
thanks for following along
https://www.linkedin.com/in/marissadalert
hi Marissa
Your knowledge is exceptional, and you consistently share highly valuable content. Happy to connect: https://www.linkedin.com/in/manassingh64/
sent a request
Thanks
This is awesome, Ruben. Just finished the interview... definitely the most helpful interaction (by far) I've ever had with AI
Would love to connect on LI:
https://www.linkedin.com/in/sachawebley/
how is it so far in terms of output? :)
Hey Ruben ,
You talked about the “curator angle” as one of the best ways to build an audience on LinkedIn, and the idea really stuck with me.
For context, I’m a LinkedIn ghostwriter, and I mainly work with sales leaders — VPs of Sales, CROs, Heads of Sales, as well as independent sales consultants, trainers, and keynote speakers.
So most of my content is around why sales leaders should build a LinkedIn presence, how personal branding impacts pricing power (for example, why two consultants with similar expertise can charge very different rates depending on their brand), etc.
The challenge I’m facing is this:
Even though I’m confident in my writing, my posts barely get traction (usually ~10–15 likes).
And I feel stuck in a weird intersection of two niches:
• If I engage with ghostwriters, my content mostly circulates among ghostwriters — not sales leaders.
• If I engage with sales leaders, they rarely engage with my posts because liking a ghostwriter’s content publicly isn’t something many of them want their network to see.
So distribution becomes really tricky.
Because of that, I’ve been thinking about your curator approach.
Instead of only posting about ghostwriting or personal branding, I’m considering becoming a curator for sales leaders on
LinkedIn — essentially collecting the most valuable insights happening across the sales/GTM ecosystem.
For example:
• insights from great sales newsletters
• interesting ideas from podcasts
• notable GTM articles
• useful frameworks or stat drops
• lessons from industry leaders
And then condensing the best insights into one useful LinkedIn post per day, similar to how you do with AI for non-coders.
What I really admire about your posts is that people can immediately take action after reading them — which makes them highly saveable and shareable.
But I’m struggling with a few things:
:one: I don’t know how to consistently find the best sources (GTM articles, newsletters, reports, etc.) to curate from.
:two: I’m not sure how to structure curated content so it becomes shareable for sales leaders.
:three: AI content has a natural advantage because you can share prompts people can instantly use — but with sales/GTM content, I’m not sure what the equivalent would be.
So I wanted to ask:
Do you think this curator approach could work in the sales/GTM niche on LinkedIn?
And if yes:
• how would you think about sourcing the information
• and structuring the posts so they become valuable enough to be saved/shared?
Would really appreciate your perspective on this — it would genuinely help me figure out the direction of my content and career.
Thanks a lot :pray:
1/ read sales/GTM newsletters, following the top voices on X and Linkedin, and using Grok to search for what's happening right now in sales.
2/ share a script, a framework, a template, or a specific workflow someone can steal and use in their next call, their next deck, their next pipeline review - anything useful.
3/ saveable and shareable becuase i solve a problem - that applies to any niche.
https://www.linkedin.com/in/yoni-kelman-2a1892125/
@ruben I'm playing catch up on your newsletters so I'm a bit late here but still in the game!
sent you a request.
https://www.linkedin.com/in/angelaelle/
also a paid subscriber! pls add! :)
Hi Angela - are you already in my Slack community?
Not yet! How to access?
we've moved to Circle - i sent you the invite link :)
Most people want results without the reps.
You chose the harder path — and built taste because of it.
Consistency isn't a strategy you follow. It's who you've become.
That's not the way. That's your way. https://www.linkedin.com/in/tcheillynunes/
Glad to be here.
hi - just connected