Where are you?
This is How to AI, a free weekly newsletter on the “how” of “AI”.
And my newsletter looks like this:
But if you want to see one, these are my best ones so far:
Claude for Dummies, or how to switch from ChatGPT to Claude.
Claude Cowork, on how to set up Claude Cowork. The best Claude.
10,000 followers in 17 days, on how I grew my employees’ LinkedIn.
I wrote this newsletter because AI still feels like something only others are good at. I believe that you only need 2 emails per week to be ahead of everyone:
Book 20 minutes in your calendar to follow my exact workflows.
Each one is a step-by-step guide anyone can follow, with screenshots.
Useful the same day you read it. Subscribe for free right here.
But who am I?
I’m Ruben Hassid, author of How to AI.
I’m this guy when it’s a professional photoshoot:
I am also this guy:
I am 29, living in Tel Aviv - but originally from Paris.
And my life completely changed on the first day of AI.
The First Day of AI
Where were you on November 30th, 2022?
You don’t remember it. But your life changed on this random Wednesday.
OpenAI releases Chat with GPT:
This is the First Day of AI.
Technically, the “GPT” (Generative Pre-trained Transformer) has been around since 2017. A GPT was just a fancy way to say “a chatbot that writes like us.”
It sounds smart. Almost human. But somehow, very few cared.
It’s only 3 years later, in November 2022, that you heard about it.
“Chat with GPT” (its original name) is live. 1 million users in 24 hours.
Everyone is going frantic on Twitter:
I remember that day.
I was a 25-year-old ghostwriter, sending briefs left & right to freelancers.
I was teaching them how I search, format & design content.
I wanted them to have my vision, taste, and experience, but instead felt on the verge of burning out.
But on November 30th, 2022, I stopped everything I was doing.
I discovered ChatGPT.
Some said I can “train” this new chatbot. An “AI”.
So I spent the entire day trying, not knowing it would change everything.
But I hit my first AI wall.
ChatGPT had a loooooong documentation on how to use it.
But 99.9% of it is… for coders.
API. Integration. LLM. NLP. Token. Context. Python. JSON.
Worse: everything outside of their documentation is just academic papers.
And I couldn’t understand a single word:
Zero-shot prompting.
Few-shot prompting.
Chain-of-Thought prompting.
Perspective Transition prompting.
…
There was no “How” of this new “AI” for people who can’t code.
People like you & me.
‘How to AI’ was born.
I spent an entire weekend reading technical documentation, academic papers, Twitter threads, Discord chats, blogs…
I only kept the 1% that was not technical.
I compiled my learnings & wrote my first Linkedin post about the ‘How’ of ‘ChatGPT’ on December 7th, 2022.
1.5 million impressions. 7,000+ likes. 1,000+ comments.
And an insane amount of questions:
“How can I use ChatGPT for SEO articles?”
“Can I prompt AI to search for me?”
“How can I master AI as an HR?”
So I kept going.
☑ 2x daily posts on Linkedin. Every single day.
☑ I went from 8,000 to 800,000+ followers.
☑ I reached over 1 billion people online.
I went on stage to share my how-to guides in Los Angeles, Paris, Copenhagen, Tel Aviv at events like VidCon, B2B Summit, RAISE, or Google Campus.
Still, most of my focus went into writing my Linkedin posts.
But they keep lacking something: depth. You can’t keep up with AI with daily posts; it’s too much & too shallow.
That’s why I started this blog: “How to AI”.
Because I believe AI will make some of us superhumans. And you just need to spend 2x 20 minutes per week to get the most out of it.
We will accomplish what was previously only possible with a team of 1,000+ people.
It’s not just about the fear of being replaced. I know my tagline, “Master AI before it masters you,” kind of suggests it, I’ll give you that.
It’s about us catching the once-in-a-lifetime revolution.
I was too late for the Age of Exploration.
I was too late for steam and factories.
I was too late for the internet boom.
But I am perfectly on time for AI.
So dare to join me.
