21 Comments
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John Tutt's avatar

Great article. Well written. Thank you.

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Ruben Hassid's avatar

Thanks, John!!

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Nelly Lund's avatar

His neck is stronger than my bloodline. 🤣

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Ruben Hassid's avatar

100%.

He's also the sweetest guy!

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Confidence Onumabor's avatar

So coooool!

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Ruben Hassid's avatar

I had a lot of fun :)

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Nick Cunard's avatar

Such a Brill post! Have recently seen the Brad Pitt movie and was staggered by the tech involved. Tho probably not the biggest draw as far as that was concerned, but rather an actual old Skool movie star. 1-0 to the humans?

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Ruben Hassid's avatar

The tech is insane, really.

Especially up close.

I need to see this movie!!

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Nick Cunard's avatar

You Do!

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Virgin Monk Boy's avatar

If the monks of Mount Athos had pit crews, they’d run their monasteries like Ferrari: sensor-loaded souls, strategic silence, and daily laps around the ego.

This piece isn’t about racing. It’s about seeing. Seeing that the same digital twin that simulates a curve at 375 km/h can also simulate the conversation you’re too afraid to start. The blog you’re procrastinating. The brand you haven’t built yet. The speed isn't the issue. It’s the courage to tune your inner AI for precision.

Your inbox is noisy. Your mind is noisier. But if Charles Leclerc won’t turn into a corner without data, why are you still trying to write landing pages with vibes?

Prompt like a pole-sitter. Iterate like a pit crew. And remember: it’s not about automation replacing us. It’s about amplification revealing us.

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Ruben Hassid's avatar

Profound one 😊

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Dr Jodi Nelson-Tabor's avatar

Fascinating piece and really great analysis of how it's used.

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Ruben Hassid's avatar

Thanks, Dr!

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Roberto Magnifico's avatar

Such an exemplary post! Makes Substack worth reading.

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Ruben Hassid's avatar

Love Substack :)

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Frank G's avatar

Stand out post, 1 of the 6%, I can now drive faster, thank you Ruben, brilliant.

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Ruben Hassid's avatar

I can't even drive 🫠

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David's avatar

That's is so cool. I'm an SF fan.

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Ruben Hassid's avatar

SF fan or F1 fan?

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Carolynne Alexander's avatar

You had me at F1 and AI 🤩 Subscribed 🔥

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Chirag Khatri's avatar

This is gold.

And here’s where most people go wrong applying AI like F1:

-They treat AI like a shortcut, not a co-pilot

-They skip simulation and rush into action

-They overfeed it noise, not context

If you can’t define your race, no AI can help you win it.

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